dihat — Rooted in rural India
Rows of wooden bee boxes in a wildflower meadow at sunrise

Manpura Village · Jhalawar · Rajasthan

Hukumchand Patidar

  • Padma Shri 2019
  • ICAR Curriculum Committee
  • Exports to 28 Nations

“Maine neki kiya aur dariya mein daal diya — I did a good deed and kept it to myself. The Padma Shri came as a pleasant surprise.”

  • 40

    Acres

    Fully organic farm

  • 28+

    Nations

    Export destinations

  • 4,000+

    Farmers

    Adopted his model

  • ₹50L

    / Year

    Annual farm income

His story

A Class 10 dropout who took on the chemical farming world — and won

Hukumchand Patidar receiving the Padma Shri from President Ram Nath Kovind
Padma Shri 201920+ Years Organic

Hukumchand Patidar grew up farming in Manpura village, Jhalawar, Rajasthan. He dropped out after Class 10 — not by choice, but by circumstance. The farm had to come first. For years he farmed conventionally, like everyone around him, watching the soil tire and the debt grow.

In 2004, he made the decision that would define his life. He converted his 40-acre farm on the Ujjar river to fully organic. His neighbours thought he had lost his mind. In year one, his yield dropped 40%. His family begged him to stop. He did not stop.

By 2007 the farm was profitable. By 2012 Aamir Khan’s Satyamev Jayate featured him as a national example of what one stubborn farmer could accomplish. Today his farm exports fenugreek to Germany, coriander powder to Japan, and garlic to Switzerland — to 28 countries in total — earning Rs 40–50 lakhs annually at a 40% premium over market price.

In 2019, President Ram Nath Kovind presented him with the Padma Shri — India’s fourth-highest civilian honour. His village of Manpura distributed sweets to every household.

Maine neki kiya aur dariya mein daal diya — I did a good deed and kept it to myself. The Padma Shri came as a pleasant surprise.

Hukumchand Patidar · Padma Shri 2019

The method

How one man turned 40 acres into a global farm

His farm is divided into three working sections. The first produces green manure — forty varieties of fallen leaves collected and returned to the soil. The second ferments jeevamrut: cow dung, cow urine, jaggery, turmeric, milk, ghee and gram flour — a living microbial tonic that he applies like medicine to his land.

The third section runs vermicompost beds that produce 400 million tonnes of organic fertiliser annually. Crop stubble is never burned — it is mulched back into the soil to prevent erosion and conserve moisture. Nothing leaves the farm as waste.

His crops — coriander, fenugreek, garlic, gram, wheat, onion, orange — now yield 120% more than when he farmed chemically. His wheat needs 50% less water. He holds three international organic certifications: India’s NPOP, the US NOP, and a technical standard that opens markets in the EU, Japan, Australia and Korea.

In 2022, the Indian Council of Agricultural Research made him the only non-academic member of a 14-person national committee to write organic farming curriculum from Class XI to PhD level. A Class 10 dropout, writing the syllabus for agricultural universities.

  • 120%

    Crop yield increase

    vs. conventional farming baseline

  • 50% less

    Water reduction

    used for wheat cultivation

  • 28 Nations

    Export countries

    Germany, Japan, Switzerland & more

  • ₹40–50 Lakhs

    Annual farm income

    at 40% premium over market price

  • 4,000+

    Farmers trained

    across 22 villages in Jhalawar

  • 125 Farmers

    Producer group

    co-founded in Jhalawar district

His three principles

The farming philosophy behind everything NectaBee stands for

  • 01

    Jeevamrut — The Living Soil

    He feeds his land with jeevamrut — a fermented blend of cow dung, cow urine, jaggery, turmeric and gram flour. No chemical inputs. The soil feeds itself, season after season.

  • 02

    Zero Waste. Zero Burn.

    Crop stubble is never burned. Forty varieties of fallen leaves are collected for mulch. Earthworms convert waste into 400 million tonnes of vermicompost annually. Nothing leaves the farm as waste.

  • 03

    Farmer Sovereignty

    He built a producer group of 125 farmers, a food processing unit, and direct export channels to 28 nations — removing every middleman between the field and the world.

The journey

Twenty years of quietly changing things

  1. 2004

    Converted his 40-acre farm on the Ujjar river in Manpura, Jhalawar to fully organic — against the advice of every neighbour. Suffered a 40% yield drop in year one and refused to quit.

  2. 2007

    The farm turned profitable. His family, once in debt, became debt-free. Neighbours who had mocked him began asking for guidance.

  3. 2012

    Featured on Aamir Khan’s Satyamev Jayate — brought to national attention as a model of what one farmer, determined and stubborn, could build against the grain.

  4. 2015

    Established a food processing unit with Rs 45 lakh investment. Began direct international exports — fenugreek to Germany, coriander to Japan, garlic to Switzerland.

  5. 2019

    Awarded the Padma Shri by President Ram Nath Kovind at Rashtrapati Bhavan — India’s fourth-highest civilian honour. Category: Agriculture. He called it ‘a pleasant surprise.’

  6. 2022

    Appointed as the only non-academic member of a 14-person ICAR national committee to write organic farming curriculum from Class XI to PhD level across Indian agricultural universities.

Awards & recognition

Honours that speak for themselves

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  • 2019

    Government of India

    India’s fourth-highest civilian honour, awarded for distinguished service in organic farming and sustainable agriculture — recognising decades of grassroots leadership in transforming rural farm communities.

    Recipient — Hukamchand Patidar

  • 2018

    Ministry of Agriculture, Govt. of India

    National recognition for exceptional contribution to agricultural innovation and farmer welfare.

    Recipient — Hukamchand Patidar

  • 2018

    Ministry of Agriculture

    Awarded for outstanding contributions to modernising agricultural practices across central India.

    Recipient — Om Prakash Patidar

  • 2017

    Indian Council of Agricultural Research (ICAR)

    ICAR’s highest recognition for pioneering work in organic farming and scientific beekeeping.

    Recipient — Hukamchand Patidar

  • 2015

    Madhya Pradesh State Government

    Highest agricultural honour from the Government of Madhya Pradesh for sustainable farming leadership.

    Recipient — Hukamchand Patidar

  • 2017

    Government of Rajasthan

    Formal recognition for outstanding contribution to organic farming across the region.

    Recipient — Hukamchand Patidar

  • 2016

    Government of Rajasthan

    State-level recognition for innovative farming and community leadership in rural Rajasthan.

    Recipient — Om Prakash Patidar

  • 2020

    National Bee Board, India

    Awarded for training over 10,000 farmers in scientific beekeeping methodology.

    Recipient — Inderraj Patidar

  • 2020

    National Bank for Agriculture & Rural Development

    Recognised for building sustainable agri-entrepreneurship models in rural communities.

    Recipient — Hukamchand Patidar

  • 2021

    Confederation of Indian Industry (CII)

    CII recognition for NectaBee’s scalable approach to rural livelihood improvement.

    Recipient — Collective Team

  • 2016

    Government of Rajasthan

    Awarded for outstanding contribution to environmental sustainability and nature-aligned farming.

    Recipient — Hukamchand Patidar

The core team

The people who make it real

  • Hukumchand Patidar

    Hukumchand Patidar

    Padma Shri Awardee · Organic Farming Pioneer

    From Manpura village in Jhalawar, Rajasthan, Hukumchand Patidar dropped out after Class 10 and began farming. In 2004 he converted his 40-acre farm on the Ujjar river to fully organic — suffering a 40% yield drop in year one, yet refusing to quit. Today his farm exports to 28+ countries including Germany, Japan, Switzerland and Australia, earns Rs 40–50 lakhs annually, and was recognised with the Padma Shri in 2019 for services to agriculture.

    • Padma Shri 2019
    • Exports to 28+ Nations
    • ICAR Curriculum Committee
    • Satyamev Jayate (2012)
    • 125-Farmer Producer Group
    • 22 Villages Adopted His Model
  • Om Prakash Patidar

    Om Prakash Patidar

    National Awardee

    Shri Om Prakash Patidar has been recognized with a National Award for his transformative work in modern agriculture. His expertise in integrating traditional farming wisdom with contemporary techniques has been instrumental in building NectaBee’s migration-based beekeeping system. He ensures that every operational decision honors both productivity and ecological balance.

    • National Award in Agriculture
    • Modernized Farming Techniques
    • Bridge Between Traditional and Modern Practices
  • Inderraj Patidar

    Inderraj Patidar

    Honey Expert

    With over two decades dedicated to the science and art of beekeeping, Inderraj Patidar has trained more than 10,000 farmers across India in scientific beekeeping methods. His deep knowledge of bee behavior, seasonal migration patterns, and quality extraction techniques ensures that every jar of NectaBee honey meets the highest standards of purity and flavor.

    • 20+ Years Beekeeping Expertise
    • Trained 10,000+ Farmers
    • Scientific Beekeeping Methodology
  • Jagdish Patidar

    Jagdish Patidar

    Apiary Operations

    Jagdish Patidar oversees the day-to-day operations of NectaBee’s apiaries, managing the complex logistics of migration-based beekeeping across multiple states. His hands-on approach to hive management and his innovations in field operations have made NectaBee’s 2,000+ bee box network one of the most efficiently managed in the country.

    • Manages 2,000+ Bee Boxes
    • Multi-State Migration Operations
    • Field Innovation Leader

NectaBee is not built on marketing. It is built on four decades of earned trust, a Padma Shri, and a stubborn belief that honest food is the highest form of respect for those who eat it.